When price transparency drives action: Slumberland’s health plan success with high-value provider selection
The Challenge
Employee turnover in the retail industry is a problem. Slumberland needed a health plan with price clarity and a broad provider network that could help attract and retain employees while allowing the company to remain cost conscious and stay competitive.
The Solution
Slumberland surveyed the market and discovered that the Surest plan offered something different—an engaging consumer experience on the app/website, cost clarity, and the broad, national UnitedHealthcare provider network. The Surest plan provided care options and upfront copays to help members find care that fits their needs and budget.
The Outcome
Strong engagement with the Surest app led to shopping for care and high-value provider selection
- 93% household registration, 4 percentage points above benchmark1
- 67% searched before care and had a medical claim1
- High-value provider selection for office visits: 2x higher among shoppers1
- Shoppers for MRIs chose high-value providers 33% of the time vs. 24% for non-shoppers1
Annual out-of-pocket cost below norm
- 62% of claimants spent less than $500 out of pocket, compared to 51% of claimants on a traditional plan.1
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1 Analysis evaluating the extent to which Surest Slumberland members engaged with Surest tools and made optimal care decisions from June 1, 2025, to May 31, 2026. Administrative services provided by United HealthCare Services, Inc. or its affiliates.